Measurement of consumers' prior brand information
Robert B. Woodruff
| Year of publication: |
1972
|
|---|---|
| Authors: | Woodruff, Robert B. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 3, p. 258-263
|
| Subject: | Verbraucher | Vereinigte Staaten | Markenartikel |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003010733