Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Steven H. Seggie, Erin Cavusgil, Steven E. Phelan
| Year of publication: |
2007
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|---|---|
| Authors: | Seggie, Steven H. ; Cavusgil, Erin ; Phelan, Steven E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 834-841
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| Subject: | Marketing | Performance-Messung | Performance measurement | Return on Investment | Return on investment | Betriebliche Kennzahl | Financial ratio | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507296