Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
| Year of publication: |
2007
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|---|---|
| Authors: | Seggie, Steven H. ; Cavusgil, Erin ; Phelan, Steven E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 6, p. 834
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