Measurement of sales promotion effect at the retail level - A new approach
Masao Nakanishi
| Year of publication: |
1973
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|---|---|
| Authors: | Nakanishi, Masao |
| Published in: |
Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - 1972, p. 338-343
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| Subject: | Absatzförderung | Einzelhandel | Absatz |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003637714