Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Christian Schlereth; Christine Eckert; René Schaaf; Bernd Skiera
| Year of publication: |
2014
|
|---|---|
| Authors: | Schlereth, Christian ; Eckert, Christine ; Schaaf, René ; Skiera, Bernd |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 238.2014, 1 (1.10.), p. 185-198
|
| Subject: | Preference measurement | Self-explicated approaches | Marketing research | Marktforschung | Market research | Messung | Measurement | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010398805