Measurement validation in marketing research: A review and commentary
| Year of publication: |
2004
|
|---|---|
| Authors: | Alford, Bruce L. ; Engelland, Brian T. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 2, p. 95-97
|
| Publisher: |
Elsevier |