Measures and measurement : process and practise
Peter J. Batt
| Year of publication: |
2012
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|---|---|
| Authors: | Batt, Peter J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 379-384
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| Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method | Organisationsforschung | Organizational research | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546656