Measures of brand attitude : are cognitive structure approaches really needed?
Larry G. Gresham; Alan J Bush; Robert A. Davis
| Year of publication: |
1984
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|---|---|
| Authors: | Gresham, Larry G. ; Bush, Alan J ; Davis, Robert A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 12.1984, 3, p. 353-361
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| Subject: | Wirtschaftliches Verhalten | Verbraucher | Werbung | Warenzeichen | Markenartikel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003506613