Measures of brand attitude: Are cognitive structure approaches really needed?
| Year of publication: |
1984
|
|---|---|
| Authors: | Gresham, Larry G. ; Bush, Alan J. ; Davis, Robert A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 12.1984, 3, p. 353-361
|
| Publisher: |
Elsevier |