MEASURES TO INCREASE THE RATES OF RETURN BASED ON THE DIAGNOSIS ANALYSIS ON FACTORS

The efficiency of the economic and financial activity represents the condition of maintaining and developing the activity of any economic operator, this being dimensioned in the mechanism of the market economy developing the operator’s capacity to obtain profit. In a market economy, the rational economic activity is the activity that generates profit which represents the expression of earning money obtained through an operation, an action or on profitable activities. Profitability is one of the most synthetic forms of expressing the efficiency of the economic activity of a company, respectively of all production means used and of labor force, taking into account all the stages of the economic circuit: supply, production and sale. The goal of this article is to highlight some of the increasing measures of the rates of return, analyzing each rate both theoretically and practically, highlighting their role and importance in developing the activity of the economic operator.