Measuring advertising effectiveness
Darrell Blaine Lucas; Steuart Henderson Britt
| Year of publication: |
1963
|
|---|---|
| Authors: | Lucas, Darrell Blaine ; Britt, Steuart Henderson |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Werbewesen | Marktwerbung | Werbewirkung | Advertising effects | Werbung | Advertising |
| Extent: | XI, 399 S Ill., graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674678