Measuring advertising effectiveness. Selected readings
ed. for the American Marketing Association by John J. Wheatley
| Year of publication: |
1969
|
|---|---|
| Other Persons: | Wheatley, John J. (ed.) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Homewood, Ill. [u.a.] : Irwin |
| Subject: | Markenartikel | Werbungsbetrieb | Werbungsmittel | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 233 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000575781