Measuring advertising effectiveness : selected readings
ed. by John J. Wheatley
| Year of publication: |
1969 ; 1. print.
|
|---|---|
| Other Persons: | Wheatley, John J. (contributor) |
| Publisher: |
Homewood, Ill. : Irwin [u.a.] |
| Extent: | IX, 233 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004628581