Measuring advertising performance - CAMPAIGN EVALUATION - Quantifying marketing ROI: The Philips journey - CASE STUDY - Can you tease out cause and effect for each bit of your campaign mix? It can be done with good research design: Here's how.
| Year of publication: |
2006
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|---|---|
| Authors: | Briggs, Rex |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 2, p. 18-23
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