Measuring affect or emotion toward a brand with a smiling faces scale
Eric Vernette
| Year of publication: |
1998
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|---|---|
| Authors: | Vernette, Eric |
| Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 131-151
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Deskriptive Statistik | Descriptive statistics |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299796