Measuring affective reactions to print apparel advertisements: a scale development
| Year of publication: |
2005
|
|---|---|
| Authors: | Oh, Hyunjoo |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 9.2005, 3, p. 283-305
|