Measuring alpha: The consequences of ignoring the four-factor model
| Year of publication: |
2009
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|---|---|
| Authors: | O'Sullivan, Don ; Hutchinson, Mark C. ; O'Connell, Vincent |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 2, p. 164-166
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