Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Sara Amabile, Francesca Conte, Agostino Vollero, Alfonso Siano
| Year of publication: |
2022
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|---|---|
| Authors: | Amabile, Sara ; Conte, Francesca ; Vollero, Agostino ; Siano, Alfonso |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 3, p. 341-369
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| Subject: | CSR communication | Digital communication | Facebook | Social network | Stakeholder engagement | Sustainable marketing | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Stakeholder | Öffentlichkeitsarbeit | Public relations | Soziales Netzwerk | Online-Marketing | Internet marketing | Kommunikation | Communication |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-022-00053-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013461644