Measuring and improving customer retention at authorised automobile workshops after free services
Anil Kumar, Sunil Luthra, Dinesh Kumar Khandelwal, Rajneesh Mehta, Nityanand Chaudhary, Sukhdev Bhatia
| Year of publication: |
November 2017
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|---|---|
| Authors: | Kumar, Anil ; Luthra, Sunil ; Khandelwal, Dinesh Kumar ; Mehta, Rajneesh ; Chaudhary, Nityanand ; Bhatia, Sukhdev |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 93-102
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| Subject: | Customer retention | Preventive maintenance services | AHP | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Instandhaltung | Maintenance policy | Kundenzufriedenheit | Customer satisfaction | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.07.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011747730