Measuring and managing franchisee satisfaction : a study of academic franchising
Firdaus Abdullah and Mohd Rashidee Alwi; Nagarajah Lee, and Voon Boo Ho
| Year of publication: |
2008
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|---|---|
| Authors: | Abdullah, Firdaus H. ; Alwi, Mohd Rashidee ; Lee, Nagarajah ; Ho, Voon Boo |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 3.2008, 2, p. 182-199
|
| Subject: | Franchising | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003760661