Measuring and measurables in purchasing decisions
M. R. Girardi; H. Steiner; L. K. Neffe
| Year of publication: |
1966
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|---|---|
| Authors: | Girardi, M. R. ; Steiner, H. ; Neffe, L. K. |
| Published in: |
European marketing research review. - London, ISSN 0014-3014, ZDB-ID 187530-9. - Vol. 1.1966, 2, p. 21-42
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| Subject: | Wirtschaftsliches Verhalten | Entscheidung | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003560063