Measuring and Shaping Effective Work Cultures: Frontal Assaults vs. Flanking Manoeuvres

The development of a measure of corporate culture is reviewed. A three factor model focused on how managers motivate performance emerged from repeated factorings. Scores are reported for seven organisations. Both frontal assaults and flanking manoeuvres for shaping effective work cultures are described, along with when to do what. A fitness analogy containing the components of objectives, measurement, and practice was offered as a model for a corporate culture‐shaping process.