Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM
by R. Shaw, D. Reed
| Year of publication: |
1999
|
|---|---|
| Authors: | Shaw, Robert ; Reed, David |
| Publisher: |
London : Business Intelligence |
| Subject: | Kundenforschung | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Type of publication: | Book / Working Paper |
|---|---|
| ISBN: | 1-898085-33-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004009890