Measuring attitudes to lamb

Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales. Suggests that the most successful strategies for advertising and promoting lamb in the North East of England would be based on low price and income elasticities.

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Year of publication:	1971
Authors:	Baron, P.J. ; Cowie, W.J.G. ; Hughes, D.R. ; Lesser, D.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 2, p. 36-44
Publisher:	MCB UP Ltd
Subject:	Meat \| Consumer behaviour \| Measurement \| Marketing development \| United Kingdom \| Strategy \| Sales development

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005158 [DOI]
Source:	Other ZBW resources

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