Measuring brand choice in the older customer segment in Japan
Jaywant Singh, Francesca Dall'Olmo Riley and Chris Hand; Mari Meda
| Year of publication: |
2012
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|---|---|
| Authors: | Singh, Jaywant ; Dall'Olmo Riley, Francesca ; Hand, Chris ; Meda, Mari |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 347-368
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| Subject: | Japan | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing | Ältere Arbeitskräfte | Older workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562257