Measuring brand image effects of flagship projects for place brands: The case of Hamburg
| Year of publication: |
2013
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|---|---|
| Authors: | Zenker, Sebastian ; Beckmann, Suzanne C |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2013, 8 (13.9.), p. 642-655
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