Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Paul Baines; Emma K. Macdonald; Hugh Wilson; Fiona Blades
| Year of publication: |
2011
|
|---|---|
| Authors: | Baines, Paul ; MacDonald, Emma K. ; Wilson, Hugh ; Blades, Fiona |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 7/8, p. 691-717
|
| Subject: | Politik | Politics | Marketing | Öffentlichkeitsarbeit | Public relations | Performance-Messung | Performance measurement | Wahlverhalten | Voting behaviour | Großbritannien | United Kingdom | 2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009310369