Purpose: The purpose of this paper is twofold: first, to validate the global competitiveness project (GCP) framework in the Brazilian context; second, to describe the competitiveness levels on a sample of Brazilian firms, searching for heterogeneities of size, age and industry. Design/methodology/approach: The study used the theoretical-empirical GCP framework, comprising the dimensions: human capital, product, domestic market, networks, technology, decision-making, competitive strategy, marketing, internationalization and online presence (Lafuente, Szerb and Rideg, 2016; Lafuente et al., 2019) and applied descriptive statistics, correlation analysis, confirmatory factor analysis and cluster analysis, on a survey data set of 55 Brazilian firms from different sizes, ages and industries. Findings: The GCP framework was found robust, reliable and useful in emerging economies as the Brazilian. Three clusters of competitiveness were identified. Heterogeneities were detected in knowledge-intensive business services results. This work allows a better understanding of competitiveness through the identification and measurement of dimensions, which can help managers to identify/audit capacities to plan/improve firm performance. Practical implications: Findings may support managers to identify, estimate and manage their competitiveness pillars, and thus increase their competitiveness levels with a focus on strategic long-term goals. Originality/value: This paper contributes to knowledge production in two ways: to the validation of the framework in the Brazilian scenario and the understanding of the dynamics of competitiveness of firms.
