Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Luming ; Finn, Adam |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 3, p. 254-260
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