Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Abhishek Mishra; Satyabhushan Dash; Naresh Malhotra; Dianne Cyr
| Year of publication: |
2015
|
|---|---|
| Authors: | Mishra, Abhishek ; Dash, Satyabhushan ; Malhotra, Naresh K. ; Cyr, Dianne J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 7, p. 603-630
|
| Subject: | design perception | scale | brand equity | digital device | user experience | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Digitalisierung | Digitization | Messung | Measurement | Produktgestaltung | Product design | Online-Marketing | Internet marketing | Experiment | Markenführung | Brand management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011392992