Measuring consumer innovativeness : identifying innovators among consumers of modern technologies
Filová, J.
| Year of publication: |
2015
|
|---|---|
| Authors: | Filová, Jana |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 4, p. 18-29
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| Subject: | Adopter categorization | online research | consumer innovativeness | measurement of innovativeness | self-report scale | Konsumentenverhalten | Consumer behaviour | Innovation | Messung | Measurement | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559493