Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
| Year of publication: |
2008
|
|---|---|
| Authors: | Davis, Robert ; Sajtos, Laszlo |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 3, p. 375-391
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