Measuring consumer preferences using conjoint poker
Olivier Toubia; Martijn G. de Jong; Daniel Stieger; Johann Füller
| Year of publication: |
2012
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|---|---|
| Authors: | Toubia, Olivier ; Jong, Martijn G. de ; Stieger, Daniel ; Füller, Johann |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 138-156
|
| Subject: | conjoint analysis | product | measurement and inference | experimental economics | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Experiment | Messung | Measurement | Marktforschung | Market research | Zahlungsbereitschaftsanalyse | Willingness to pay | Produktivität | Productivity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511624