Measuring consumer preferences using conjoint poker
Year of publication: |
2012
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Authors: | Toubia, Olivier ; Jong, Martijn G. de ; Stieger, Daniel ; Füller, Johann |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 138-156
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Subject: | conjoint analysis | product | measurement and inference | experimental economics | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Experiment | Messung | Measurement | Produktivität | Productivity | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Marktforschung | Market research | Experimentelle Ökonomik | Experimental economics |
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