Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
| Year of publication: |
2013
|
|---|---|
| Authors: | Dugar, Anurag |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 14.2013, 1, p. 137-154
|
| Subject: | branding | marketing mix | petrol | gasoline | commodity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Benzin | Gasoline | Markenartikel | Brand | Marketingmanagement | Marketing management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746403