Measuring corporate affinity for technology : a scale for customers and employees
David E. Fleming and Andrew B. Artis
| Year of publication: |
2010
|
|---|---|
| Authors: | Fleming, David E. ; Artis, Andrew B. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 30.2010, 2, p. 167-179
|
| Subject: | Selbstbedienung | Self-service | IT-gestütztes Marketing | Computer-assisted marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981283