Measuring COVID-19's impact on international HE students and intervention satisfaction : implications for marketing theory and practice
Steven Greenland, Muhammad Saleem, Roopali Misra and Bhanu Bhatia
| Year of publication: |
2024
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| Authors: | Greenland, Steven ; Saleem, Muhammad Abid ; Misra, Roopali ; Bhatia, Bhanu |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 44-71
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| Subject: | COVID-19 interventions | importance-performance analysis (IPA) | international higher education | Leximancer | methodological pluralism | satisfaction regression analysis | Coronavirus | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Wirkungsanalyse | Impact assessment | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1949660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566931