Measuring customer agility from online reviews using big data text analytics
Shihao Zhou, Zhilei Qiao, Qianzhou Du, G. Alan Wang, Weiguo Fan, and Xiangbin Yan
| Year of publication: |
2018
|
|---|---|
| Authors: | Zhou, Shihao ; Qiao, Zhilei ; Du, Qianzhou ; Wang, G. Alan ; Fan, Weiguo ; Yan, Xiangbin |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 2, p. 510-539
|
| Subject: | Big data | customer agility | electronic word of mouth | mobile apps | online reviews | product development | text analytics | Virales Marketing | Viral marketing | Big Data | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2018.1451956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885763