Measuring customer experience quality : the EXQ scale revisited
Volker G. Kuppelwieser, Phil Klaus
| Year of publication: |
2021
|
|---|---|
| Authors: | Kuppelwieser, Volker ; Klaus, Philipp |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 624-633
|
| Subject: | B2B | Corroboration | Customer experience | Customer experience quality | Customer experience scale | CX measurement | EXQ | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494329