Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Aurelio Tommasetti and Orlando Troisi and Massimiliano Vesci
| Year of publication: |
2017
|
|---|---|
| Authors: | Tommasetti, Aurelio ; Troisi, Orlando ; Vesci, Massimiliano |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 5, p. 930-950
|
| Subject: | Conceptual model | Measurement | Customer value co-creation processes | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Messung | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-10-2015-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011797936