Measuring dynamic effects of advertising : a case study in India
Mehir Baidya, Bipasha Maity and Kamal Ghose
| Year of publication: |
2012
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Maity, Bipasha ; Ghose, Kamal |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 4.2012, 3, p. 158-169
|
| Subject: | Indien | India | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009667742