Measuring dynamic effects of advertising : a case study in India
Mehir Baidya, Bipasha Maity and Kamal Ghose
| Year of publication: |
2012
|
|---|---|
| Authors: | Baidya, Mehir ; Maity, Bipasha ; Ghose, Kamal |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 4.2012, 3, p. 158-169
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010048797