Measuring dynamic effects of advertising: a case study in India
| Year of publication: |
2014
|
|---|---|
| Published in: |
Journal of Indian Business Research. - Emerald Group Publishing Limited, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 6.2014, 1
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Allocation | Contribution | Effects | Efforts | India | Long-term | Short-term |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-05-2014-002 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014875063