MEASURING EFFECTIVENESS - Effective ads in a digital age - The digital age has affected how the effectiveness of advertising is measured.
| Year of publication: |
2009
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|---|---|
| Authors: | Foley, Carol ; Greene, John ; Cultra, Melinda |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 43
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