Measuring exchange norms and its impact on satisfaction in a B2C context
Najoua Elommal, Riadh Manita, Damien Chaney
| Year of publication: |
2019
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|---|---|
| Authors: | Elommal, Najoua ; Manita, Riadh ; Chaney, Damien |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 3, p. 302-319
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| Subject: | customer satisfaction | discrete norms | relational exchange theory | relational norms | relationship marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Soziale Norm | Social norm | Lieferantenmanagement | Supplier relationship management | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318760202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172215