Measuring expectations: forecast vs. ideal expectations. Does it really matter?
| Year of publication: |
2005
|
|---|---|
| Authors: | Higgs, Bronwyn ; Polonsky, Michael Jay ; Hollick, Mary |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 12.2005, 1, p. 49-64
|