Measuring exposure to advertising: a look at gross rating points: revisited
| Year of publication: |
1995
|
|---|---|
| Authors: | Lee, Jonq-Ying ; Brown, Mark G. |
| Institutions: | Florida Department of Citrus |
| Subject: | advertising | measure | gross rating point | Agribusiness | Demand and Price Analysis |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series Research Papers 2005 and Before Number 52745 |
| Source: |
Persistent link: https://www.econbiz.de/10005026780