Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and bundles.
| Year of publication: |
2003
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| Authors: | Jedidi, Kamel ; Jagpal, Sharan ; Manchanda, Puneet |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 1, p. 107-130
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