Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Boonghee Yoo; Naveen Donthu; Tomasz Lenartowicz
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoo, Boonghee ; Donthu, Naveen ; Lenartowicz, Tomasz |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 3/4, p. 193-210
|
| Subject: | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270629