Measuring Immediate Response to Advertising: What You See May Not Be What You Get
| Year of publication: |
1995
|
|---|---|
| Authors: | Koschat, Martin A. ; Sabavala, Darius J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 3, p. 25-35
|