Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
David W. Stewart; Paul A. Pavlou
| Year of publication: |
2007
|
|---|---|
| Authors: | Stewart, David W. ; Pavlou, Paul A. |
| Published in: |
Internet advertising : theory and research. - Mahwah, NJ [u.a.] : Lawrence Erlbaum Associates, ISBN 0-8058-5109-7. - 2007, p. 225-257
|
| Subject: | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530851